Perhaps you’re toying with the idea of setting up another domain for your website. Cool. We applaud the fact that you’re trying to increase the flow of traffic to your main website. However, before you click on the buy button for that new domain, we ask that you also do a little bit of research into the consequences that multiple domains may have on the SEO of your main site. Let’s take a peek.
Confusing the search engines
Remember, the best practices for SEO are always changing. What was considered useful 20 years ago may not necessarily fly today. In fact, it might end up adversely affecting your efforts. With the introduction of complicated, algorithm enhanced search engines like Google, the manipulation strategies of driving traffic to your desired website have been laid to rest.
The practice of using multiple domains that point to one particular website should most definitely be abandoned in this day and age. This used to be effective, back when search engines were mere directories, as opposed to indexing and analysing and ranking each individual site.
In short, we recommend that you DO NOT make use of more than one domain for a given website. The use of more than one domain essentially confuses all the search engines, not just Google, and this in turn spreads out your domain authority. We want our domain authority concentrated on our website, as it is a ranking factor that helps search engines like Google ascertain what you do, who you are, and your authority in your subject/niche.
Your domain name should be unique and to the point, and should not be manipulated over time. It’s what your customers look at first, so you do not want to go around confusing your target. Head over to ledigedomæner.dk for more information on domains, and broaden your perspective on the best SEO practices.